Digital Marketing Enterprise Program
The Digital Marketing Enterprise Program is primarily targeted at members of the University Community (Undergraduates, Non-Undergraduates, Academic and Non-Academic Staff) and non-members of the University of Lagos Community (Unemployed Youths, Corp Members, Young Professionals and Entrepreneurs) with an entrepreneurial and career rewarding mind-set.

The ‘Digital Marketing Enterprise Program’ is a Social Media Marketing and Enterprise/Workplace Learning Program where participants are equipped with skills that enables them utilize Social and Digital Media in a Professional and Responsible manner. The lesson learnt can be optimized to attract recruiters to earn Jobs and ultimately earn paying customers.

Faculty:
We invite seasoned and experienced Professionals from the world of Digital Marketing to come share valid and up-to-date information on Digital Marketing, Social Media Marketing and how these tools affects the opportunities (Jobs and Businesses) we get or lose). These seasoned and experienced facilitators have earned cognate experience working in the Digital Marketing space.
 
 
Duration:
2 Days

Course Outline:
  • Business Presentation and Interview Skills
  • Building an excellent Social Media Reputation
  • Introduction to Marketing, New Product Development and Competition
  • Introduction to Digital Marketing
  • Overview of Digital Marketing for Business
  • Components of Digital Marketing Practice
  • Content Marketing (Design & Management)
  • Email Marketing
  • Social Media Marketing for Business
  • SEO & SEM
  • Online Advertising
  • Web Analytic
  • Career Opportunities in Digital Marketing
  • CV Writing and What makes you employable (Optional Topics for Undergraduates only)
 

Learning Expectation:

The Digital Marketing Enterprise Program will equip Undergraduates, Job Seekers, Corp Members, Employees, Small and Medium Scale Entrepreneurs, Self-Employed Individuals, Artisans and Freelancers with updated Digital and Social Media skills (tools) that can enhance traffic to their products/services, web and social media presence and at the same time increase sales.

Learning Outcome:

  1. Better use of digital media tools products/services/skills/competence in a more exciting manner.
  2. Increased ability to utilize personal or Organization’s web and social media presence in meticulously propagating and marketing the Organizations products, services, skills and competence in a manner that consistently converts prospects into paying.
  3. Improved ways to make excellent presentation business proposal and ideas to prospective clients, customers and partners.
  4. Increased understanding of marketing dynamics, new product/service development including the awareness of how the competition can be beaten and how positioning of your Organization’s products and services can convert a prospect to a customer.
  5. Asounder ability of email marketing utilization as a way to draw customers, attract prospects via custom-made creative messages that educates the digital world about products and launching company-wide campaigns that promotes products and services.
  6. Refined ability in creating and writing CV's that align with one's LinkedIn profile
  7. Clearer understanding of interview and personal image handling

Our Core value

We believe in the potential of the Nigerian youth as a vital socio-economic contributor and agent of change inclusive of all geographical regions and social circumstances in Nigeria.

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